Balancing Public Relations.

How’s it going for you with blogging and other social media activities? While you are busy trying out the effective social media engagement strategies suggested by Lisa, I wanted to fill you in with a few tips that could help you with your PR efforts.

Balancing Public Relations.

Hi there,

 How’s it going for you with blogging and other social media activities? While you are busy trying out the effective social media engagement strategies suggested by Lisa, I wanted to fill you in with a few tips that could help you with your PR efforts. Along with a strong social media presence, the newspapers, magazines, TV and top blogs are equally important media to help you reach your target audience.

 

So, here are the first steps to get your PR game started!

 

Know your target media / journalist:

 

First things first! Select the media that is most appropriate for you and that reaches out and caters to the audience that are your target groups as well. Then, pick the journalist who covers the sector you operate in and closely follow their stories and their way of writing.

 

Tell your story:

 

Once you have finalized your media and journalist it’s time to pitch to them. Take your best foot forward and remember that you should have a story about you or your company that would be of interest to the journalist.

 

Be convincing yet subtle while pitching to the journalist and then let the process take its course. Never ever push or expect the journalist to cover your story right away. Give them time to know you (fill them in with updates of your company, so they are in sync with the growth of your company). Don’t be upset if there is no response. The journalists there are humans too who have a very stressful jobs. Have patience, PR is a long process!

 

NO cold calls:

 

Never ever, EVER cold call a journalist (it is ok to call if you are friends with them, otherwise, NO). Always send an email with your pitch and then follow up in a few days (like you do while reaching out to any other business prospect). But, never follow up and ask them to publish a ‘press release’ or even a pitch note that you shared.

 

More around this in my next article. Until then you can ponder over the points I mentioned and let me know if you have questions in the comment section below.

 

Best,

Surabhi